To follow a truly personal view is the only real luxury. True Colors Photography is about preserving the pic as a precise function of reality.
True Colors PHOTOGRAPHY by HeIMO MAUSER
Appear weak when you are strong, and strong when you are weak (Sun Tzu)
Heimo's photographic heart beats for "True Colors". the pure, authentiC and subtle pic without any cheating photoshop. HEIMO MAUSER IS OFTEN SEEN CLOSE TO A SOMEWHAT MAGIC "NEOVERISMO SELETTIVO". Those who are sufficiently interested in his work will be smart enough not to ask for clarification and willing to form their own interpretations.
as an artist he feels sympathetic to raw Geniuses like Brett Weston and Slim Aarons:
Brett Weston - the wunderkind of american photography, naturally masculine, unharmed by politics and ideology, untroubled by issues of gender emerged as an enigma of modernism. a man who stood alone - open, sincere and innocent, inspired by the magnificence of nature. not exactly a creature of art critics, but unmistakably genuine and positive. is he for real? critics, who weston always disdained, are still making up their minds (www.brettwestonarchive.com).
slim aarons never made a big thing about creating high art, which is why his friend and protégé, the photographer Jonathan Becker says, "He had no pretensions at all about what we're doing. He kept reminding me, 'It's all bullshit’“. as a consequence the art world tries hard to ignore him (www.photos.com/best-sellers/best-of-slim-aarons).
Truth and history are created by the power structure
amongst others heimo also admires andreas gursky, Jeff Koons, ralph gibson, aaron siskind, jacob aue sobol, mario giacomelli, sebastiao salgado, peter LIK, jan saudek, andreas feininger, rudolf koppitz, man ray, richard avedon, david lachapelle, nick brandt and magnum-founder henri cartier-bresson (www.jeffkoons.com, www.parisphoto.com, www.photolondon.org, www.thearmoryshow.com).
am ende dieser Folterfahrt ein junges Haupt sich offenbart aus fernem Licht die Sehnsucht schreit nimm mich zur FRau, es ist soweit (Joachim Witt)